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Águilas loves you +, the new city brand under which the municipality's global offer is unified (14/05/2018)

Since last Friday, Águilas loves you + is, officially, the brand under which the global offer of the town is unified;

a brand that will define Águilas in all campaigns, documents and promotions that take place inside and outside our borders, as well as in all the products that are exported from the municipality.

"Having a brand that differentiates us, that counted on all the elements that define our municipality and that allowed us to promote and offer our locality and, at the same time, generate a sense of pride in our own way of being was one of the objectives of this Government Team that for a few months has been working on the creation of this brand for Eagles ", highlighted the local mayor, Mari Carmen Moreno, during the presentation ceremony held last Friday in the Auditorium and Conference Center Infanta Doña Elena

The mayor also insisted on the importance of the involvement of all to ensure the success of this city brand and, precisely for that reason, the brand has been the result of a process of reflection and consensus in which all political groups have participated. with municipal representation as well as representatives of the associative, tourist and commercial fabric of the locality.

Moreno pointed out that Águilas loves you + is a project with 100% aquiline DNA;

designed by the union of three local companies (Libélula, Fernando Mula and Dediseño) is intended to be the reflection of Águilas and all the differentiating elements that make our municipality a unique place in the Spanish Mediterranean.

Why Águilas wants you +?

Águilas has characteristics that make it different from many other cities in its environment.

A welcoming Mediterranean city, in which it is possible to do business and have fun at the same time, enjoy natural, sporting, creative and cultural spaces.

Águilas is a city in which the stranger stops being one and in which he always finds himself more than what is sought and what is expected.

In short, Águilas loves you +.

Differentiating elements of the logo

AG: The letters Ag refer to the use that in previous stages has been made in advertising campaigns.

Ag takes us directly to think of Águilas for using the initials of the name and for the symbolism with the old license plates.

The blue on white of the typography is a clear allusion to the local flag.

The interior hollow of the a presents a heart shape as a way to represent the slogan itself and in a clear allusion, in addition, to the cozy character of the municipality.

In the stroke of letter g, the mountain of Cope is represented with the waves breaking against it.

From the zenith point of view we can also see the two main bays of Águilas: Levante and Poniente.

The golden symbol inside the letter g symbolizes the 365 days of sunshine in the municipality.

In the upper part of this letter appear perpendicular rays that resemble a feather headdress of our most representative party: the Carnival.

Gastronomy is also reflected in the stroke of the letter g, forming the silhouette of a spoon.

The fishing sector is another of the elements present with a silhouette of fish and the red color of shrimp from our coasts.

The agricultural sector, fundamental for the aquiline economy, is symbolized in the accent dyed green of the letter a.

Source: Ayuntamiento de Águilas

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