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The mayor of Águilas, Mari Carmen Moreno, opened this morning, together with the Minister of Tourism and Culture, Miriam Guardiola, and the vice president of Hosteáguilas, Juan José Méndez, the tourism seminar "Innovate or die." Keys to survive the constant change ", organized by the City Council of Águilas with the collaboration of the Tourism Institute and the coordination of the Tourism and Hospitality Association of Águilas.

Throughout the day the speakers Jimmy Pons, Joantxo Llantada and Tirso Maldonado have offered the keys to the new model of tourism marketing, as well as the importance of transforming the sector from this perspective.

Source: Ayuntamiento de Águilas