David Cal, the Spanish athlete with the most Olympic medals in history, and the renowned Murcian chef Julio Velandrino are the headliners of the program of events that Looije, the agricultural company specializing in the production and marketing of cherry tomatoes, has arranged for the busiest days of Fruit Attraction Live Connect.
The digital version of the popular fruit and vegetable fair held at IFEMA began on October 1 and will run until the last day of that month.
A selection of short #SaritaFood videos and the round table 'Is there life after 2020?', Which will bring together some of the most relevant companies in the agricultural sector, complete Looije's planning in this edition.Although those micro-recipes with Sarita cherry tomato served - never better said - to open your mouth, the first main course of the program will arrive this Thursday, October 22, at 2:00 p.m., with the showcooking of the Murcian gastronomic artist Julio Velandrino .
The owner of the Taúlla restaurant and a former contestant on Top Chef, the successful culinary program of Antena 3, will sample his signature cuisine inside the greenhouses that the company of Dutch origin has in the district of Los Arejos.Similarly, the new cultivation facilities of Looije Águilas will host on Friday, October 23, at 12:30 pm, the round table 'Is there life after 2020?'.
In it, representatives of some of the most relevant entities of the fruit and vegetable sector will take part and will address live the most interesting and current issues in the world of agriculture.
Fernando Gómez, moderator of the session and director of Proexport, will be accompanied by Juan José López, general director of OP Looije; Cele Buendía, manager of Procomel (The Grandfather of Melons); José Carlos Gómez, executive director of El Dulze; and Cecilio Peregrín, corporate director of Primaflor.On Monday, October 26, finally, there will be a talk / interview 'The importance of fruit and vegetables in the life of the elite athlete', given by the Galician expiragüista David Cal, the Spanish athlete with the most Olympic medals in the history of our sport: one gold and four silvers.
In the session, which will take place at the Looije Águilas facilities in the El Labradorcico Industrial Park, users of the company's social networks will be able to participate digitally, being able to ask the Olympic champion their questions through the comments in the publication posted on the Facebook profile 'Tomate Sarita'.All these activities can be followed live through the online events program of the Fruit Attraction Live Connect platform.
However, in addition to that, OP Looije has provided another option that is more accessible to the general public, being able to see all the broadcasts for free on the YouTube channel 'Tomate Sarita'.LooijeOriginating in the Netherlands in the 1940s, Looije arrived in Spain in 1998 in search of the Sun that the northern sky denied him during the winter months.
The company grew progressively until it became part of the Organización de Productores Looije SL in 2010, formed today by a total of fourteen associates.
Currently, operating with total independence from its Dutch sister, Looije has increased its production to exceed 80 hectares of cultivated area and the 8,000,000 kg per year of cherry tomatoes that are planned for the end of this 2020.
Source: Agencias