The Office of Innovation at the Institute of Tourism of the Region of Murcia, in collaboration with the Department of Tourism of the City of Eagle, made in the municipality a Technical Seminar for product loading in the Trading Platform Hermes (Harp and Orion) ;
a platform that emerges in early 2011 following the needs expressed by the hotel industry in the Region of Murcia who requested to have technological tools that allow them to adapt their sales model to new marketing system On Line and shorten the technological barriers between these SMEs and large tour operators.
This event, which featured the mayor of Tourism, Ginés Desiderio Navarro, has been directed at accommodation users Harp and business activities, complementary services, travel agencies and user organizations Orion, and has aimed to deepen the use of the platform to publicize all its functions and seek feed-back of its users to analyze possible improvements and set targets for the long-term tool.
It is addressed issues such as the current tool, the type of product, the charging process for the different channels of sale to the final public (Murciaturistica.es, Spain.info ...), the product load, the channel B2B sale, new entrants and websites.
Source: Ayuntamiento de Águilas