The Ministry of Industry, Tourism, Business and Innovation has offered today at the headquarters of the Association of Innkeepers Eagles (Hosteáguilas), a professional conference to promote the presence of this destination and their holiday experience on the Internet.
The seminar, organized by the Institute of Tourism, attended by representatives of tourist accommodation, activities and leisure companies and travel agencies.
The initiative aimed to show the tourist township entrepreneurs market trends and needs in technology investment for marketing 'online' of their establishments.
The Institute of Tourism has made available to all tourism businesses in the region its technology platform for free, with the intention of facilitating the relationship between tourism SMEs and large operators and online sales channels.
The tools included in the platform allow employers to product creation, marketing and distribution on the Internet and report availability.
Source: CARM